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Allen Weiss, Ph.D.

Mindfulness Essentials
4:00 PM - 5:00 PM

Allen Weiss, Ph.D., is a Professor of Marketing in USC’s Marshall School of Business and the Director of Mindful USC. A senior mindfulness meditation teacher at InsightLA, Allen’s Basics of Mindfulness class was noted as “The Best in Los Angeles” by LA Magazine in 2011. He has completed the Dedicated Practitioners Program (DPP) at Spirit Rock Meditation Center and was given teacher transmission by Trudy Goodman and Jack Kornfield.

At USC, Dr. Weiss studies technology marketing, particularly how firms make decisions in technologically sophisticated markets. His research has been published in the Journal of Marketing Research, Journal of Marketing, Management Science, Organization Science, and Journal of Financial Economics and he also has written articles for Lion’s Roar and Tricycle Magazines. Additionally, he teaches mindfulness to individuals and companies, consulting with high-technology and internet firms like Intel Corporation, Texas Instruments, COMPAQ, and IBM.

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